Announcement from Fish 4 Pets Ltd

Published on 12th Dec 2023

Announcement from Fish 4 Pets Ltd

Please find below an important communication from Sarah Fowler, CEO of Fish4Pets Ltd.

Dear Customer,

I am writing to you as a valued customer of Fish4Pets to personally update you about some changes and how we will support you moving forward.

Fish4Pets is a global brand with distribution in over 35 countries around the world, with many valued customers and partners, and most importantly many happy, healthy dogs and cats enjoying our products every day.

Over the last 18 months we have all seen changes in the global economy. Double-digit inflation has affected most businesses and households here in the UK, and now we are seeing significant deflation occurring in Asia, particularly in China.

For Fish4Pets, like many other businesses, this has been a challenging period and the downturn in China this year has resulted in the need for a review of our business operations.

Unfortunately, and with much sadness, as part of this review, our UK Sales Representatives roles have been made redundant and we must now say goodbye to Judith Laurie and Patina Pickard.

Judith and Patina have been instrumental in developing the Fish4Pets brand in the UK through their excellent work with pet specialist retailers like yourself and we are very sad to lose such valued colleagues. I am sure you will join me in wishing both of them the very best for the future.

Moving forward we’ve reviewed how we can best support you and for all orders from 1st January 2024 we now ask that you purchase  Fish4Pets products via one of our dedicated wholesale partners: Pedigree Wholesale.

If you don’t currently have an account with Pedigree Wholesale, please find contact information below to get in touch with them. I know that they will be happy to help. 

Alternatively, visit the  New Accounts page on the Pedigree Wholesale website and complete the online application form.

Contact Details

Pedigree Wholesale

Email:  sales@petproducts.co.uk

Telephone: 0115 982 3900

Name Position/Department Email Address Telephone
Michala Burgess Customer Services Manager michalab@petproducts.co.uk 0115 982 3586
Dave Parsons Business Development Manager South dave.parsons@petproducts.co.uk 07795 037496
David Holman Business Development Manager West davidh@petproducts.co.uk 07899 662569
Gillian Leahy National Account Manager gillianl@petproducts.co.uk 07938  377854
Hannah Green Business Development Manager North East hannah.green@petproducts.co.uk 07899 662563
John Newbury Sales Manager North john.newbury@petproducts.co.uk 07979 244152
Kevin Hayes-Heath Sales & Support Manager kevinh@petproducts.co.uk 07899 662093
Mark Walsh Business Development Manager North West markw@petproducts.co.uk 07786 738719
Neil Carver Sales Manager South neilc@petproducts.co.uk 07990 577103
Nel Plunkett New Account Applications nel.plunkett@petproducts.co.uk 07519 377102
Graeme Carrigan Business Development Manager South graeme.carrigan@petproducts.co.uk 07899 662565
Tom NealeKey Account Manager tom.neale@petproducts.co.uk 07999 027227

We kindly ask you to mention Fish4Pets in your correspondence.

We are pleased to continue to offer our regular monthly promotions via Pedigree Wholesale. More information on these will be found on the Pedigree Wholesale website and via their marketing communications.

If you would like to talk about any aspect of this or your account details, we would love to hear from you. Please get in touch with either myself, Jack Sheldon or our Customer Service Team.

Click here to shop the Fish 4 Pets Range