Our Story
Who We Are
Pedigree Wholesale has been proudly supporting the independent pet trade for over 50 years, with roots tracing back to 1926. From Billy Brown's boarding kennels to the founding of our pet products wholesale business in 1970 by his grandson Terry, our family-owned company has grown into a trusted partner for thousands of pet retailers across the UK.
We are more than just a supplier - we are a partner committed to helping independent reatailers thrive in a competitive market.
Why We Do It
At Pedigree, we believe that pets and the people who love them deserve the best. Our mission is to inspire and support independent retailers by offering quality products and services that improve the lives of pets and their families. We understand the unique challenges faced by independent retailers, and we're here to make sure you have everything you need to succeed.
What We Offer
We offer over 8,000 high-quality and innovative pet products, carefully sourced from leading global brands and trusted suppliers. Whether it's essential pet care, specialist food, or unique accessories, our range stands out in the marketplace, giving you a competitive edge.
Alongside exclusive brands like JW Pet and Hikari, we proudly offer our own brands, including All for Paws, Animal Instincts, Cooper & Co and Natures Deli, which combine excellent quality with great value. These products are designed to meet the needs of modern pet owners, while ensuring that you, as a retailer, can offer something special to your customers.
How We Solve Problems for Independent Retailers
Running an independent pet shop comes with many challenges - competing against larger chains, managing stock efficiently, and ensuring you always have the right products on hand. That's where we come in.
We focus on solving these critical problems by:
Ensuring reliable delivery: Our four strategically located distribution centres are equipped with cutting-edge logistics technology. We guarantee 99.9% pick accuracy and on-time deliveries, so you can trust us to get your products when and where you need them.
Empowering your business with insights: We use customer feedback and market data to continually refine our product offerings, ensuring you have the right products to meet evolving trends.
Offering unmatched customer support: Our team of 200 passionate employees provides personal, responsive service. From answering product queries to helping with stock management, we're here to support you every step of the way.
Creating exclusive opportunities: With our wide range of brands and unique in-house products, you can offer customers something they won't find in large chain stores, helping you to differentiate and stand out.
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Committed to Your Success
Pedigree Wholesale remains a family-owned business, now in its fourth generation, with Terry's son Steve leading the way. We continue to innovate and invest in new technology to ensure our customers have everything they need to run successful businesses.
Our guiding principles are simple: "Be the best wholesaler, providing the best service, built on the best reputation." We believe in honesty and integrity - "Only promise what you can deliver." This commitment has earned us the trust of independent retailers across the UK.
Partnering with Pedigree Wholesale means partnering with a team that truly cares about your success. We don't just want to supply your business - we want to help it grow, prosper and stand out in the pet trade.