Published on 28th Feb 2025





Schesir - 100% Natural Nutrition
Our Consumer: The Domestic Cat
Unlike dogs, cats have not evolved in their nutritional requirements. Although cats have been domesticated in their habits, the domestic cat's physiology has not changed in the past 2 million years.
For this reason, cats need a diet that matches the nutritional profile of what they would be eating in the wild in order to stay healthy.

Schesir: Natural Nutrition
At Schesir, we focus on what's best for the cat: we believe that natural ingredients are the most nutritious, and minimally processing is the best way to protect their nutritional values. Our mission is feeding cats with a nutritional profile that's the closest to what they would hunt in nature, a boost to their overall health.
At the core of our products is how natural they are: recognisable and nutritious ingredients such as fish or chicken fillets that are minimally processed, to preserve their nutritional profile.
Good for Cats, Good for the Store
We offer a targeted range of products for each stage of the cat's life, from kitten through to their senior years which is important for customer retention, loyalty and store turnover. Having the right product for any specific condition increases store traffic and shoppers' frequency of purchase. Moreover, Schesir is exclusively retailed in specialist pet stores, offering high level of differentiation from grocery or non-specialist stores whilst increasing your margin when selling against non-specialist brands.
