Collagen Chews Crafted to Help Support Every Dog Inside and Out

 

As the trend toward pet humanisation accelerates, where owners treat their dogs' health, nutrition and overall wellbeing with the same care they give themselves, collagen has quickly become one of the most sought-after functional ingredients in human and pet products.

 

New for 2025, Pawtential Collagen Chews tap directly into this shift, providing retailers with a premium, on-trend product that satisfies consumer expectations for both quality and purpose.

 

Pawtential is made using hydrolised collagen, offering a perfect alternative to traditional rawhide. Hyrolised collagen is more digestable and gentler on the stomach, and it helps keep joints strong and flexible - crucial for growing puppies, active adult dogs, and seniors alike. Collagen also promotes a healthy coat and skin, supports dental health, and can help maintain a robust digestive system by reinforcing the gut lining. The amino acids in collagen contribute to muscle repair and everyday vitality, making it a versatile nutrient that benefits every stage of a dog's life.

 

Variety is another of Pawtential's strengths. The chews are available in four enticing flavours: beef, chicken, salmon and peanut butter, ensuring an option for every palate.

 

Exclusivity is an important part of what makes Pawtential such a strong opportunity for retailers.

 

The range is exclusive to Pedigree Wholesale, giving you a unique edge in a competitive market with great margin opportunity.

 

Range Details

 

The chews come in four sizes - XS, S, M and L, allowing retailers to cater to all with ease. This versatility makes the range easy to merchandise and easy for customers to shop, encouraging repeat purchases and trial across the different flavours.

 

Why you will love it

 

* Strong margin opportunity with an affordable price point

 

* Exclusive to Pedigree Wholesale - not available anywhere else

 

* Brings a real point of difference to your treat range

 

Why your consumer will love it

 

* Easily digestible compared to standard collagen treats, while still delivering all the goodness

 

* excellent health benefits supporting joint, skin, coat and dental wellbeing

 

* Affordable price point without compromising on quality

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