Boost Sales with Visual Merchandising & POS Solutions

 

The shopping experience is all about creating that wow! factor in your store layout, and using strategic signage, displays and promotional materials to catch shoppers' attention and guide them towards making a purchase.

 

POS Materials like posters, shelf talkers and product displays play a crucial role in communicating key messages, highlighting promotions, and reinforcing your brand identity right at the point of purchase. Together, visual merchandising and POS help create a compelling and memorable shopping environment that boosts sales and keeps customers coming back for more.

 

What does this mean for you?

 

Well-executed point of sale displays can boost sales by as much as 20%*. These displays aren't just eye-catching, they're also great for educating customers about brands, their benefits and how to use them.

 

Creating a welcoming atmosphere in-store not only makes shopping more enjoyable but also helps make the most out of your retail space. It's all about setting the stage for those spontaneous purchases that we make. 76%** of decisions are made right there in the store.

 

Plus, in-store advertising is a game-changer when it comes to boosting brand visibility. It's a huge opportunity to catch their attention and make a lasting impression.

 

So, whether it's through engaging displays, a great store environment, or eye-catching ads, there are so many ways to enhance your retail presence and drive sales.

 

*POPAI

**British Printing Industries Federation

 

 

1. Getting to Know your Customers and Setting the Scene - know who you're talking to

 

Researching your Tarket Market: figure out who's walking through your doors. What do they like? Understanding your customers is key to designing a space they'll love.

 

Checking Out the Competition: know what others in your field are up to. It's not about copying them but finding your unique edge.

 

Spotting Trends and Seasonal Themes: stay on top of what's popular right now and what is key for the season. Trends change, and so do people's tastes.

 

Showcasing your Products' Best Features: highlight what makes your offering special. Whether it's unique features or great benefits, make sure they shine.

 

2. Building a Strong Brand - your brand is more than just a logo

 

Letting Your Creative Juices Flow: get creative with your space while keeping it true to your brand.

 

Sticking to Your Theme and Message: do you have a story to tell? Make sure every corner of your space tells it loud and clear.

 

Giving Customers What they Want: think convenient, and on-point with what would excite your customers.

 

3. Designing Your Retail Space - setting the scene

 

Picking your Colour Palette: choose colours that match your theme and set the mood. Colours can affect who people feel.

 

Let there be Light: lighting can make or break the way customers feel when they enter your store. Mix natural and artificial light to create the perfect ambiance.

 

Signs: make sure your signs and displays are on point. They should be clear and punchy.

 

Props and Fixtures: mix in some props and fixtures that really stand out. They should complement what you're selling and tell your story.

 

Layout that Works: make it easy for customers to find their way around. Think about how people move and where they naturallly look first.

 

4. Measuring your Success - is it working?

 

Listening to your Customers: ask them what they think. Their feedback is gold.

 

Checking Out your Sales: are those tills ringing? Your space design shoudl be boosting those sales.

 

Watching the Traffic: see where people go and how long they pause. It tells you a lot about what's working and what's not.

 

 

How Point of Sale Can Help!

 

Display stands in stores are essential for enhancing product visibility and driving sales. Strategically placed to attract attention, these stands highlight new arrivals, seasonal items, and promotions. They create focal points that guide customers through the store, promoting impulse buys and educating shoppers on product uses.

 

Beyond their promotional role, they contribute to store aesthetics and organisation, reinforcing brand identity. Well-designed stands improve store navigation and facilitate easy access to merchandise, enhancing the overall shopping experience. In essence, display stands serve as effective marketing tools that maximise product exposure while improving the customer journey in retail environments.

 

We offer you POS Free of Charge!

 

Contact your Business Development Manager for more information, or email sales@petproducts.co.uk.

!