Pedigree Wholesale Announces New Partnership with Keepsake Brand The Lovely Gift Group

 

The Lovely Gift Group's new pet keepsake brand, Oh So Precious, is now available through Pedigree Wholesale.

 

The new partnership will promote the group's new retail product range and expand their national distribution capability to independent pet stores.

 

Oh So Precious is a collection of innovative keepsake ideas and gifts for pet owners to celebrate their love for their pets, create cherished keepsakes or offer comfort when a pet has passed.

 

The initial range chosen by Pedigree includes a number of paw print kits, a fur keepsake bottle, clay paw print impression frame, photo frame, keyrings, wind chime and plant markers.

 

Helen Davies, Managing Director of the Lovely Gift Group said:

 

“We are thrilled with this exciting partnership. We have long admired the Pedigree reputation and sales reach across the UK market with some of the best known brands, so we are over the moon to now work with their team."

 

She added:

 

“This is more than just a new pet brand. For many retailers it will be a new category, in selling for the pet owner and not the pet, but it is most certainly a real and exciting opportunity for supplementary income from their regular customers who love to express their love for their pets.”

 

Melanie Malin, Head of Buying, Pedigree Wholesale, said,

 

“We are pleased to announce our new partnership with Oh So Precious. Their range of unique and innovative keepsakes fills a gap in the market within Specialist Pet, and we believe it offers our customers the opportunity to offer something different.”

Oh So Precious Cat & Charm Keyring

SKU: 270094 Packsize: Single
RRP £7.99

Oh So Precious Memorial Plant Marker With Seeds

SKU: 270085 Packsize: Single
RRP £7.99

Oh So Precious Paw Print Ink Picture Frame A5

SKU: 270087 Packsize: Single
RRP £14.99

Oh So Precious Pet Paw Clay Moulding Kit

SKU: 270088 Packsize: Single
RRP £9.99

Oh So Precious Forever Loved Pet Photo Frame 6x4

SKU: 270093 Packsize: Single
RRP £14.99

Oh So Precious Paw Print Clay Mould and Photo Frame

SKU: 270091 Packsize: Single
RRP £19.99

Oh So Precious Puppys First Keepsake Box

SKU: 271859 Packsize: Single
RRP £24.99