Published on 25th Sep 2025
Enjoy the Outdoors Longer with Hurtta
As Autumn settles in, most people instinctively reach for warmer clothing. But along with colder temperatures, winter also brings shorter days and longer nights. This seasonal shift is the perfect opportunity to remind customers that reflective gear is just as essential as warm layers.
Stay Bright in any Light
Even in well-lit urban areas, visibility can be a challenge - particularly in rain, fog, or on bike paths and jogging trails. Dogs with darker fur can be especially hard to spot. Responsible dog owners want to keep their pets visible and safe near roadways, contributing to overall safety for pedestrians, cyclists and drivers alike - and high-quality reflective products help make that possible.
Apparel with integrated reflected elements makes dogs more noticeable to oncoming traffic, allowing for safer and more relaxed walks, jogs and outdoor play. When the products are also ergonomically designed, and won't limit the dog's natural movement, dogs remain comfortable and ready for night time adventures.
Stocking the Right High-Visibility Gear
For well-lit areas with lower traffic, products like harnesses or coats with integrated reflective details, paired with a quality leash, are a smart choice. Products designed with visibility in mind typically eliminate the need for separate reflective add-ons.
Harnesses with reflective trim across the chest and back offer all-around visibility, and thoughtful design details, like adjustable straps, ensure a comfortable and secure fit for any dog. Leashes also often feature more reflective surface area than expected. And for added flexibility, removable reflectors can be attached to a leash or harness where they're most needed.
Shop the New Rover Harness - at Trade Less 35%
Reflective Warmth for Winter Walks
It's important to remind customers that reflective features only work when visible. If a non-reflective coat covers a harness with a reflective trim, visibility is lost. That's why winter coats with built-in reflectors are an essential part of any pet shop's winter range. For instance, the new Expedition Parka II features reflective trim on both sides of the coat to enhance safety in low-light conditions, combining warmth and visibility in one practical product. By offering a range of high-visibility apparel, pet retailers can help customers keep their dogs safe, seen and active - even as the days grow shorter.
Click on the image below to shop the new Expedition Parka II range at Trade Less 35%
