Brand Feature: Itch Flea & Wormer - Exclusive to Pedigree

We don't look like the others. Itch stands out. Bold, disruptive and engaging. Itch connects with a new generation of pet parents who want brands that connect with their values as well as their needs.

We've delivered over 9 million flea and wormer treatments to pets across the UK and our professionally qualified vet team are on hand to help you and your customers fight fleas, ticks and worms off, forever.

Why Itch?

We're more than just flea and worm treatment - we're a brand built on expert advice, stand-out design and real connection with pet parents.

Vet-approved & scienctifically proven flea, tick and worm treatments

Expert guidance from our SQP Team, specially trained in veterinary medicines

A powerful community of loyal pet parents who share and promote Itch across social media

Bold, engaging point-of-sale displays that grab attention and drive action in-store

Increase footfall and drive margins with Itch's fast moving range

Clear education, easy recommendations and great trade pricing, Itch increases customer satisfaction and your bottom line. Now on offer at Trade Less 40%, there's never a better time to stock up on Itch Flea, Wormer and Calming products. (Offer ends 7th August 2025.)

70% increase in the flea population right now!

Itch's scientifically proven, vet approved flea treatments kill fleas, ticks, egss and larvae, fast.

Itch kills fleas and ticks fast, but unlike cheaper fipronil-only treatments, Itch also stops flea eggs and larvae developing, so they die. Effectively preventing a summer flea infestation.

Itch Flea for cats & dogs

Fast-acting Itch Flea treatment is vet approved and scientifically proven to kill adult fleas within 24 hours, halt all other flea life stages in their tracks, and stop any new fleas joining the party, protecting your customers' pets and homes until their next regular treatment.

Plus it kills ticks and lice!

Itch Wormer for cats & dogs

Itch Wormer's fast-acting formula kills all common intestinal worms (Roundworm and Tapeworm) and prevents newly hatched larvae from growing and multiplying.

*Tasty, fast-acting tablet formula

* Kills all common intestinal worms

Cat Calming Pheromone Diffuser & Refill

Itch Chill Out is a vet-approved, drug-free pheromone diffuser that's scientifically proven to help cats feel safe, happy and relaxed.

Chill out creates a relaxing environment and promotes harmony in multi-cat households where problems can be common. it helps to reduce unwanted tension and keeps cats feeling calm, either on their own or in company,

Stock up now - Trade Less 40% (ends 7th August 2025)

Itch Wormer Tablets for Cats 2 pack

SKU: 270819 Packsize: Single

RRP £6.50

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Itch Flea Spot On for Large Dogs 20 to 40kg 3 Pipettes

SKU: 270816 Packsize: Single

RRP £20.99

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Itch Chill Out Calming Pheromone 30 Day Refill for Cats 48ml

SKU: 270823 Packsize: Cse 5

RRP £15.00

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Itch Flea Spot On for Cats 3 Pipettes

SKU: 270813 Packsize: Single

RRP £16.49

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Itch Flea Spot On for Small Dogs 2 to 10kg 3 Pipettes

SKU: 270814 Packsize: Single

RRP £17.49

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Itch Flea Spot On for Medium Dogs 10 to 20kg 3 Pipettes

SKU: 270815 Packsize: Single

RRP £18.49

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Itch Chill Out Calming Diffuser and 30 Day Refill for Cats 48ml

SKU: 270822 Packsize: Cse 4

RRP £17.00

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Itch Wormer Tablets for Dogs 3 to 20kg 2 pack

SKU: 270820 Packsize: Single

RRP £7.50

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Published on 24th Jul 2025