Small Dog with a Big Appetite? Fuel the Small Breed Boom with Wellness Core
Small Breeds, Big Opportunity
The UK pet market is seeing a surge in small breed dog ownership, wth compact canines now the most popular size group among dog owners. This shift is creating a growing demand for nutrition tailored to their unique needs. For independent pet retailers and small chains, this presents a valuable opportunity - stocking a dedicated small breed range that speaks directly to this expanding customer base.
Wellness CORE Small breed (available in both wet and dry varieties) is designed specifically for smaller dogs, and offers a premium, functional solution that supports health, vitality, and taste appeal all in one bowl.
Tailored Nutrition for Smaller Dogs
Small breed dogs require more energy per kilo of body weight than their larger counterparts, and Wellness CORE Small Breed delivers slightly higher protein levels to meet this need. The kibble is smaller too, which supports easier chewing and is ideal for promoting better oral hygiene, a big consideration giving the dental vulnerabilities of small breeds. Alongside this, the recipe includes targeted functional ingredients such as cranberry, to support urinary health, and a boosted level of glucosamine and chondoitrin, chosen to help protect their joints and spine under the strain of those short but hardworking legs. All these features come together to offer a highly palatable, nutrient-rich diet that's particularly appealing to fussy small dogs, a common trait in this group.
Why it Deserves Shelf Space in Your Store
Wellness CORE is a trusted brand among discerning pet parents, known for its natural, grain-free formulations and commitment to pet wellbeing. The Small Breed range not only answers the nutritional needs of these dogs, but helps retailers meet the expectations of pet owners who are increasingly savvy and health conscious. By introducing a small breed-specific offering, your store can stay ahead of the curve, drawing in both loyal customers and new footfall looking for targeted solutions.
With a 25% discount across the range, there's never been a better time to trial the range and see the customer response yourself. Don't miss out on the opportunity to meet demand and elevate your small breed offering with a product that ticks all the right boxes.
Published on 5th Sep 2025
