Celebrate 50 Years of KONG with a Special Anniversary Collection

For 5 decades, KONG has been a trusted favourite among pet owners, trainers and retailers alike - and now the iconic brand is celebrating its 50th Anniversary with a limited-edition collection designed to get tails wagging.

To mark this milestone, KONG has launched a special celebratory range featuring exclusive anniversary-themed products, perfect for creating eye-catching displays and driving customer excitement in-store.

The 50th Anniversary Collection Includes:

KONG Classic Gold - a premium anniversary edition of the world-famous KONG Classic toy
KONG Easy Treat - Birthday Recipe - a delicious stuffing treat created for celebration time
KONG Snacks – Birthday Recipe - tasty treats designed to pair perfectly with KONG toys

These limited-edition products give independent pet retailers a fantastic opportunity to tap into the continued popularity of KONG while offering customers something new, collectible and seasonal.

With strong brand recognition and loyal customer demand, anniversary launches like this can help boost impulse purchases and encourage repeat visits from dog owners looking to treat their pets.

Pre-Order Now

The KONG 50th Anniversary range is available to pre-order now from Pedigree Wholesale for delivery in September 2026.

Pre-orders close on Thursday 11th June, so order now to avoid missing out on this limited-edition launch.

Remember to place your pre-order separately to your regular order.

Pre-Order Now

KONG Classic Gold Small

SKU: 274112 Packsize: Single

RRP £6.55

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KONG Snacks Birthday Recipe Small

SKU: 274114 Packsize: Single

RRP £6.65

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KONG Classic Gold Large

SKU: 274110 Packsize: Single

RRP £11.15

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KONG Snacks Birthday Recipe Large

SKU: 274113 Packsize: Single

RRP £7.99

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KONG Classic Gold Medium

SKU: 274111 Packsize: Single

RRP £8.79

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KONG Easy Treat Birthday Recipe

SKU: 274115 Packsize: Single

RRP £8.45

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KONG 50th Anniversary CDU Large Gold and Snacks Large

SKU: 274118 Packsize: Single

RRP £118.26

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KONG 50th Anniversary CDU Medium Gold and snacks Large

SKU: 274117 Packsize: Single

RRP £114.84

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KONG 50th Anniversary FSDU

SKU: 274116 Packsize: Single

RRP £328.16

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Published on 15th May 2026