We spoke to Georgia Alvey from Riber Pets who shared her insights on setting up the perfect in-store display.

How do you decide which products or themes to feature in your displays?

 

This is mostly led by seasonal changes but we have lots of internal debates about how best to execute them! If we're able to offer a really good deal, this will very likely be a factor in choosing a product for a display. Or if we're launching a new brand or product, we will get behind it by showcasing the product features as clearly as possible to our customers.

 

How often do you update your displays, and what factors influence the timing?

 

Our window displays change every 6-8 weeks depending on the seasons and how proud we are of them! Seasonal window displays are the most important to us so we give them more planning time and as much time before removing as we can. In store displays quite often stay in place as long as we feel they are engaging to customers, and then we change them as and when we update our range.

What role do elements like colour, lighting and layout play in creating engaging displays?

 

All of these elements are important! Window displays need to be eye-catching on the busy high street to help us attract attention and gain extra visitors. Brighter colours and additional lighting help with this. Displays in our shops need to draw attention but also be easy for customers to view and shop the products included with them. Just like the displays in human shops are!

 

Where do you draw inspiration for your displays, and how do you incorporate trends or seasonal themes?

Our displays are 100% a team effort. We might find something unique in a charity shop and base a window display around this, or we choose a theme based on some of the toys we're currently stocking. Our Christmas "Riber Rudolph" window included a giant Dachshund kindly donated to us by one of our suppliers! One important rule at Riber Pets is that our window displays must ALWAYS be fun.

 

How do you measure the success of a display, and can you share an example of one that worked particularly well?

 

With in-store displays and particularly promotions, we track the product performance before and after to see how effective they've been. With windows we use social media to drum up engagement and consider it a success when people stop and enter the stores. We've had quite a few occasions where people stop and take photographs.

 

 

All About Riber Pets

 

Riber Pets has two stores offering customers the very best experience when it comes to their pet's health and wellbeing. Our stores stock high-quality natural foods and treats as well as a large variety of toys and accessories selected to encourage pets' natural behaviours! As well as a fully equipped grooming salon, we also offer express services such as dog bathing and nail clipping. Owned by Zoe and Georgia, the team has grown to 12 across both locations! We are all incredibly close and only stock products we would give to our own pets.

 

How did you get started in the Pet Industry? 

 

We both have backgrounds in running retail stores for large corporate businesses and met while working for another pet retailer in 2018. Zoe has previously helped run rescue centres and is a qualified groomer, whereas Georgia's strength is sourcing great quality products and "nerding out" over stock levels and promotions. Riber Pets was born from both our passions to improve the standard of pet products available on the high street whilst creating an amazing in-store experience. We've been open for over 3 years now.

 

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