Brand Feature - Bamboodles - Pedigree Wholesale Ltd

Bamboodles has always been built for dogs who love to chew and retailers who love a range that sells through. Now, with a bold new rebrand that's already proving a shocking success, Bamboodles is back with even more reasons to refresh your fixture and lean into the range.

From standout new packaging to fun, new-in store theatre, the updated Bamboodls range is designed to help shoppers spot it fast, understand it instantly, and pick it up!

New Puppy Lines (small & medium)

Designed as softer starter chews for teething pups, the Puppy Lines keep the familiar Bamboodles T-Shape while offering a gentler chew experience for younger dogs.

Bamboodles PUPPY Salmon and Cranberry Small

SKU: 273768 Packsize: Single

RRP £5.99

{"entityId":53012,"sku":"273768","name":"Bamboodles PUPPY Salmon and Cranberry Small","path":"\u002fbamboodles-puppy-salmon-and-cranberry-small\u002f","addToCartUrl":"https:\u002f\u002fpetproducts.co.uk\u002fcart.php?action=add&product_id=53012","categories":{"edges":[{"node":{"name":"New"}},{"node":{"name":"Accessories"}},{"node":{"name":"Dog Accessories"}},{"node":{"name":"Dog Toys"}},{"node":{"name":"Dog Toys Dental\u002fNylon"}},{"node":{"name":"Special Offers"}}]},"brand":{"name":"Pet Trade Innovations"},"customFields":{"edges":[{"node":{"name":"_datecreated","value":"2026-05-11"}},{"node":{"name":"Colour","value":"Pink"}},{"node":{"name":"Size","value":"Small"}},{"node":{"name":"_multiplier","value":"1"}},{"node":{"name":"_division","value":"Pedigree,Box Delivery"}},{"node":{"name":"_matrix","value":"153"}},{"node":{"name":"_preorder","value":"false"}},{"node":{"name":"_uom","value":"Single"}},{"node":{"name":"_rrp","value":"5.99"}},{"node":{"name":"_rrp_ex_tax","value":"4.99"}},{"node":{"name":"_clearance_price","value":"0.00"}},{"node":{"name":"_online_price","value":"0.00"}},{"node":{"name":"_sob_price","value":"3.01"}},{"node":{"name":"_purchasing_item","value":"Y"}},{"node":{"name":"_tax","value":"20"}},{"node":{"name":"_stock1","value":"0"}},{"node":{"name":"_stock2","value":"0"}},{"node":{"name":"_stock3","value":"0"}},{"node":{"name":"_stock4","value":"0"}},{"node":{"name":"_stock5","value":"0"}},{"node":{"name":"Animal Type","value":"Dog"}},{"node":{"name":"Material","value":"Nylon"}},{"node":{"name":"Treatment","value":"Calming"}},{"node":{"name":"_categories","value":"282,365,487,540,277"}},{"node":{"name":"_related_products","value":"53013,53016,53015,32319,32299"}},{"node":{"name":"Special Offer","value":"Yes"}},{"node":{"name":"_expected","value":"2026-09-01"}}]},"prices":null,"defaultImage":{"url320wide":"https:\u002f\u002fcdn11.bigcommerce.com\u002fs-4l51jzs8vn\u002fimages\u002fstencil\u002f320w\u002fproducts\u002f53012\u002f110739\u002f273768__66920.1778535040.jpg"}}

Bamboodles PUPPY Salmon and Cranberry Medium

SKU: 273770 Packsize: Single

RRP £8.99

{"entityId":53013,"sku":"273770","name":"Bamboodles PUPPY Salmon and Cranberry Medium","path":"\u002fbamboodles-puppy-salmon-and-cranberry-medium\u002f","addToCartUrl":"https:\u002f\u002fpetproducts.co.uk\u002fcart.php?action=add&product_id=53013","categories":{"edges":[{"node":{"name":"New"}},{"node":{"name":"Accessories"}},{"node":{"name":"Dog Accessories"}},{"node":{"name":"Dog Toys"}},{"node":{"name":"Dog Toys Dental\u002fNylon"}},{"node":{"name":"Special Offers"}}]},"brand":{"name":"Pet Trade Innovations"},"customFields":{"edges":[{"node":{"name":"_datecreated","value":"2026-05-11"}},{"node":{"name":"Colour","value":"Pink"}},{"node":{"name":"Size","value":"Medium"}},{"node":{"name":"_multiplier","value":"1"}},{"node":{"name":"_division","value":"Pedigree,Box Delivery"}},{"node":{"name":"_matrix","value":"153"}},{"node":{"name":"_preorder","value":"false"}},{"node":{"name":"_uom","value":"Single"}},{"node":{"name":"_rrp","value":"8.99"}},{"node":{"name":"_rrp_ex_tax","value":"7.49"}},{"node":{"name":"_clearance_price","value":"0.00"}},{"node":{"name":"_online_price","value":"0.00"}},{"node":{"name":"_sob_price","value":"4.51"}},{"node":{"name":"_purchasing_item","value":"Y"}},{"node":{"name":"_tax","value":"20"}},{"node":{"name":"_stock1","value":"10"}},{"node":{"name":"_stock2","value":"10"}},{"node":{"name":"_stock3","value":"10"}},{"node":{"name":"_stock4","value":"10"}},{"node":{"name":"_stock5","value":"10"}},{"node":{"name":"Animal Type","value":"Dog"}},{"node":{"name":"Material","value":"Nylon"}},{"node":{"name":"Treatment","value":"Calming"}},{"node":{"name":"_categories","value":"282,365,487,540,277"}},{"node":{"name":"_related_products","value":"53012,53015,53016,32319,32299"}},{"node":{"name":"Special Offer","value":"Yes"}},{"node":{"name":"_expected","value":"2026-09-01"}}]},"prices":null,"defaultImage":{"url320wide":"https:\u002f\u002fcdn11.bigcommerce.com\u002fs-4l51jzs8vn\u002fimages\u002fstencil\u002f320w\u002fproducts\u002f53013\u002f110740\u002f273770__89545.1778535041.jpg"}}

Bamboodles PUPPY Chicken and Blueberry Medium

SKU: 273774 Packsize: Single

RRP £8.99

{"entityId":53015,"sku":"273774","name":"Bamboodles PUPPY Chicken and Blueberry Medium","path":"\u002fbamboodles-puppy-chicken-and-blueberry-medium\u002f","addToCartUrl":"https:\u002f\u002fpetproducts.co.uk\u002fcart.php?action=add&product_id=53015","categories":{"edges":[{"node":{"name":"New"}},{"node":{"name":"Accessories"}},{"node":{"name":"Dog Accessories"}},{"node":{"name":"Dog Toys"}},{"node":{"name":"Dog Toys Dental\u002fNylon"}},{"node":{"name":"Special Offers"}}]},"brand":{"name":"Pet Trade Innovations"},"customFields":{"edges":[{"node":{"name":"_datecreated","value":"2026-05-11"}},{"node":{"name":"Colour","value":"Blue"}},{"node":{"name":"Size","value":"Medium"}},{"node":{"name":"_multiplier","value":"1"}},{"node":{"name":"_division","value":"Pedigree,Box Delivery"}},{"node":{"name":"_matrix","value":"153"}},{"node":{"name":"_preorder","value":"false"}},{"node":{"name":"_uom","value":"Single"}},{"node":{"name":"_rrp","value":"8.99"}},{"node":{"name":"_rrp_ex_tax","value":"7.49"}},{"node":{"name":"_clearance_price","value":"0.00"}},{"node":{"name":"_online_price","value":"0.00"}},{"node":{"name":"_sob_price","value":"4.52"}},{"node":{"name":"_purchasing_item","value":"Y"}},{"node":{"name":"_tax","value":"20"}},{"node":{"name":"_stock1","value":"19"}},{"node":{"name":"_stock2","value":"19"}},{"node":{"name":"_stock3","value":"19"}},{"node":{"name":"_stock4","value":"19"}},{"node":{"name":"_stock5","value":"19"}},{"node":{"name":"Animal Type","value":"Dog"}},{"node":{"name":"Material","value":"Nylon"}},{"node":{"name":"Treatment","value":"Calming"}},{"node":{"name":"_categories","value":"282,365,487,540,277"}},{"node":{"name":"_related_products","value":"53016,53013,32319,53012,32299"}},{"node":{"name":"Special Offer","value":"Yes"}},{"node":{"name":"_expected","value":"2026-09-01"}}]},"prices":null,"defaultImage":{"url320wide":"https:\u002f\u002fcdn11.bigcommerce.com\u002fs-4l51jzs8vn\u002fimages\u002fstencil\u002f320w\u002fproducts\u002f53015\u002f110736\u002f273774__26440.1778535040.jpg"}}

Bamboodles PUPPY Chicken and Blueberry SMALL

SKU: 273783 Packsize: Single

RRP £4.99

{"entityId":53016,"sku":"273783","name":"Bamboodles PUPPY Chicken and Blueberry SMALL","path":"\u002fbamboodles-puppy-chicken-and-blueberry-small\u002f","addToCartUrl":"https:\u002f\u002fpetproducts.co.uk\u002fcart.php?action=add&product_id=53016","categories":{"edges":[{"node":{"name":"New"}},{"node":{"name":"Accessories"}},{"node":{"name":"Dog Accessories"}},{"node":{"name":"Dog Toys"}},{"node":{"name":"Dog Toys Dental\u002fNylon"}},{"node":{"name":"Special Offers"}}]},"brand":{"name":"Pet Trade Innovations"},"customFields":{"edges":[{"node":{"name":"_datecreated","value":"2026-05-11"}},{"node":{"name":"Colour","value":"Blue"}},{"node":{"name":"Size","value":"Large"}},{"node":{"name":"_multiplier","value":"1"}},{"node":{"name":"_division","value":"Pedigree,Box Delivery"}},{"node":{"name":"_matrix","value":"153"}},{"node":{"name":"_preorder","value":"false"}},{"node":{"name":"_uom","value":"Single"}},{"node":{"name":"_rrp","value":"4.99"}},{"node":{"name":"_rrp_ex_tax","value":"4.16"}},{"node":{"name":"_clearance_price","value":"0.00"}},{"node":{"name":"_online_price","value":"0.00"}},{"node":{"name":"_sob_price","value":"3.01"}},{"node":{"name":"_purchasing_item","value":"Y"}},{"node":{"name":"_tax","value":"20"}},{"node":{"name":"_stock1","value":"0"}},{"node":{"name":"_stock2","value":"0"}},{"node":{"name":"_stock3","value":"0"}},{"node":{"name":"_stock4","value":"0"}},{"node":{"name":"_stock5","value":"0"}},{"node":{"name":"Animal Type","value":"Dog"}},{"node":{"name":"Material","value":"Nylon"}},{"node":{"name":"Treatment","value":"Calming"}},{"node":{"name":"_categories","value":"282,365,487,540,277"}},{"node":{"name":"_related_products","value":"53015,53012,32319,53013,32299"}},{"node":{"name":"Special Offer","value":"Yes"}},{"node":{"name":"_expected","value":"2026-09-01"}}]},"prices":null,"defaultImage":{"url320wide":"https:\u002f\u002fcdn11.bigcommerce.com\u002fs-4l51jzs8vn\u002fimages\u002fstencil\u002f320w\u002fproducts\u002f53016\u002f110737\u002f273783__87400.1778535040.jpg"}}

New Dental Lamb and Mint (3 sizes)

For customers looking for a tougher chew with added dental appeal, the new Dental Lamb & Mint is made in a tougher material with a thicker top built for dogs who mean business. Available in 3 sizes.

Original T-Shapes - Now with Cheese

The original T-Shapes remain a core bestseller and now the range expands with a brand-new Cheese flavour. The simple new flavour addition gives customers another reason to re-purchase and keeps the fixture feeling fresh.

The flavours now available in original T-Shapes are: Cheese, Chicken, Beef and Peanut Butter.

New Oodle Display Stand

To make the rebrand work harder in-store, the new Oodle-shaped display stand is the ultimate attention-grabber!

It's fun, it's bold, and it's built to stop shoppers in their tracks, making it easier to:

• Showcase the updated range clearly

• Encourage multi-buy behaviour

• Build a stronger Bamboodles destination in-store

Speak with your Pedigree Representative if you are interested in stocking the new, exciting display stand!

Published on 25th Aug 2026