Published on 28th Aug 2026
Double the Play, Double the Sales: Meet the New Chuckit! Hol-EE Range
Two iconic playtime concepts have just joined forces, and it’s excellent news for your toy aisle. The legendary, stretchy honeycomb design of the Hol-EE line has officially joined the high-performance Chuckit! family.
By combining the puzzle-solving versatility that dogs love with the instantly recognizable Chuckit! brand power, this new range is positioned to be a serious basket-builder for independent pet retailers this season.
Here is why you need both shapes on your shelves:
The Chuckit! Hol-EE Roller
The Hol-EE Roller is the ultimate "two-in-one" value proposition for your customers. It functions as a rugged, squishy fetch ball that’s gentle on a dog's mouth, but its open honeycomb design means it instantly doubles as a boredom-busting puzzle toy.
Owners can stuff it with treats, larger chews, or even smaller squeaky toys to keep dogs mentally stimulated long after the game of fetch is over.
Built with Chuckit!'s durable, natural rubber and signature bright colours, it grabs attention on the shelf and practically sells itself to brand-loyal customers looking for versatile playtime solutions.
The Chuckit! Hol-EE Bone
For dogs who prefer a different chewing and carrying experience, the Hol-EE Bone brings that same flexible, stretchy durability to a classic bone shape. The bone’s elongated design makes it fantastic for supervised games of tug-of-war, and its thick rubber ends provide a satisfying chew.
Just like the Roller, the Bone’s open cut-outs are perfect for stuffing with dog-safe peanut butter or hiding long-lasting treats.
It’s an ideal recommendation for customers whose dogs tend to lose interest in standard fetch balls and need a toy that engages their natural foraging instincts.
Merchandising Tip
Don't just peg these with the standard fetch balls! Cross-merchandise the Hol-EE Roller and Hol-EE Bone near your premium natural chews, long-lasting treats, and dog-safe pastes. Showing customers how to stuff the toys instantly increases your average transaction value by turning a single toy purchase into a multi-product sale.
Shop all Wholesale Toys.
Buy Hol-EE Rollers
Buy Hol-ee Bones
