Expert Focus - Bring Christmas to Life In Store

Bring Christmas to Life in Store this Season

Christmas is one of the most commercially important periods in the pet retail calendar, and for independent pet shops, it offers a powerful opportunity to drive incremental spend, increase basket size, and strengthen emotional connections with customers.

The key is not just stocking festive products, it's about telling a cohesive, engaging story in-store. Using the Pedigree Wholesale Christmas range as your foundation, you can build a retail journey that inspires customers to celebrate the season with their pets.

Start with a Clear Christmas Story

Strong merchandising begins with a narrative. Rather than displaying products in isolation, think in terms of themed "zones" that guide customers through a festive journey. This approach encourages browsing and increases dwell time.

A successful Christmas story in-store might flow like this:

• Christmas Has Arrived! (Entrance Feature, Jumpers)

• The Nutcracker Fantasy

• Christmas Dinner for Pets

• The Playful Present Pile (Toys & Gifting)

• The Countdown Corner (Advent Calendars)

Drive Impulse Buys with On-Trend Toys

Christmas is peak season for pet toy sales, particularly novelty and seasonal designs. The Pedigree Wholesale Range typically reflects current trents, so lean into what's visually fun and giftable.

Shop all Pedigree Wholesale Festive Toys

Maximise Early Sales with Advent Calendars

Advent calendars are a proven way to bring forward seasonal spend and lock in early purchases.

Best Practice:

Position advent calendars front-of-store from late October onwards.

Clearly communicate the countdown element, this is about daily engagement, not just a one-off purchase.

Shop Advent Calendars

Merchandising Strategy

• Position toys near the till and along high-traffic pathways.

• Use bins or "present pile" displays to create a sense of abundance.

• Group by price point to make quick decision-making easier.

Highlight key features such as durability, enrichment, or suitability for different dog sizes to help customers buy with confidence.

Shop the Pedigree Wholesale Christmas Range.

Pedigree Picks

Nutriment Gourmet Sausage Advent Calendar 2026

SKU: 274125 Packsize: Single

RRP £16.99

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Rosewood Nutcrackers Loose Treat 45g

SKU: 273900 Packsize: Cse 40

RRP £1.25

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KONG Holiday 2026 Occasions Balls 4pk Medium

SKU: 273493 Packsize: Cse 3

RRP £12.99

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Pedigree Christmas Jumbone Large Dog Treat with Turkey Flavour 1 Chew

SKU: 912425 Packsize: Cse 12

RRP £2.71

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Good Boy Gift Lion

SKU: 274082 Packsize: Cse 6

RRP £8.99

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Forthglade Adult Christmas Turkey, Cranberry & Parsnip GF 395g

SKU: 972226 Packsize: Cse 7

RRP £1.95

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Published on 27th Oct 2026