Introducing Doodle's Deli 1kg Lines - Perfect for Pick n Mix!

 

For independent retailers looking to elevate their natural treat offering, the secret to unlocking higher basket spend isn't just about what you stock, it's how you present it.

 

The trend towards pet humanisation and premium nutrition shows no signs of slowing down, and owners are increasingly scanning shelves for wholesome, recognisable ingredients. Enter the new Doodles Deli a premium range of gourmet slices designed to turn your loose-treat or pick-and-mix section into a high-margin destination.

 

Here is a breakdown of why this launch matters for your store, the flavours hitting the market, and how to maximise their impact on your shop floor.

 

The Power of the Pick 'n' Mix Section

 

Loose, self-serve treat displays are a proven winner for independet pet shops. They offer distinct advantages that pre-packaged bags simply cannot match.

 

Sensory Engagement:

The sights and natural aromas entice both the dog and the owner, creating an interactive shopping experience.

 

Customisation & Trial:

Pick 'n' Mix empowers owners to build their own bespoke treat selection, letting them try new proteins without committing to a full pack.

 

Premium Visual Appeal:

Displayed in clean bins or rustic baskets, gourmet slices look like an artisanal, deli-counter luxury, justifying a premium price point.

 

 

 

Meet the Menu: 8 Gourmet Flavours

 

Packed in generous 1kg formats perfect for bulk merchandising, the Doodles Deli range delivers a diverse menu of high-quality proteins. The slices are easy to portion, highly palatable, and offer a fantastic mix of exotic meats and comforting classics.

 

A lean, premium novel protein, great for dogs with common food sensitivies.

Highly digestible and naturally low in fat; perfect for weight-conscious pets.

A traditional British favourite, rich in iron and intensely flavourful to tempt fussy eaters.

A rich, nutrient-dense option with essential fatty acids for coat health.

Savoury beef enhanced with dog-safe quantities of garlic, known for its natural palatability.

A balanced, wholesome option combining rich beef with a colourful boost of garden vegetables.

A classic, crowd-pleasing flavour combination that makes for an ideal high-value training reward.

Offers an exciting, exotic protein option that adds real "deli" flair to your selection.

Merchandising for Maximum Margin

 

To get the best return on investment from the Doodles Deli 1kg lines, consider how you merchandise them. Try grouping them together by protein type (eg separating the everyday classics like Chicken and Beef from the exotic novel proteins like Venison and Wild Boar) to encourage shoppers to pick one from each category.

 

Clear, clean signage detailing the flavours and natural benefits will draw owners in, making it effortless for them to build a premium, healthy pick 'n' mix bag that keeps them coming back to your store week after week.

 

Speak to your Pedigree Wholesale Representative for more information on our FREE POS offering for Doodles Deli and how you can elevate your natural treats section.

Buy Now

Doodles Deli Air Dried Gourmet Slices Chicken and Cheese 1kg

SKU: 273882 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Beef and Vegetables 1kg

SKU: 273880 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Air Dried Beef and Garlic 1kg

SKU: 273879 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Duck 1kg

SKU: 273883 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Black Pudding 1kg

SKU: 273881 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Rabbit 1kg

SKU: 273884 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Venison 1kg

SKU: 273886 Packsize: Single
RRP £20.15

Doodles Deli Air Dried Gourmet Slices Wild Boar 1kg

SKU: 273885 Packsize: Single
RRP £20.15
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