New from Wellness CORE - A Smarter Way to Win in Premium Cat

Wellness CORE expands its premium cat offering with targetted, benefit led innovation.

Wellness CORE continues to strengthen its position as a leader in premium natural pet nutrition with the launch of innovative new product ranges for cats. Built around quality, functionality and best in class nutrition, this latest launch spans three high growth areas - a new Purely Pate Kitten recipe, five CORE Boost wet foods with targetted health benefits, and five completely new cat treats with benefits, marking CORE's first entry into the cat treats category.

Why Cat, and Why Now?

Premiumisation remains one of the most powerful drivers of growth within pet care, with the cat category premium growth expectations outpacing that of the dog category in premium growth expectations, and the overall cat population continuing to rise. Importantly, the premium cat category is less saturated than dog, creating a clear opportunity for innovation that delivers both trade up and true incrementality. Wellness CORE has already demonstrated strong momentum in cat across wet and dry, delivering consistent value and volume growth in key UK retailers. This NPD builds directly on that success, adding depth, variety and clear differentiation.

Supporting healthy beginnings with Purely Pate Kitten

The new Purely Pate Kitten Chicken with Salmon builds on a proven recipe, adding popular salmon protein alongside Omega 3 and 6, for skin and coat natural DHA to support brain and eye development. Complete, balanced nutrition is delivered in a smooth, soft pate texture, available in a convenient single serve pouch.

Driving premium wet food growth with CORE Boost

CORE Boost wet recipes respond to growing shopper demand for premium wet food with clear, functional benefits. Each 85g pouch delivers protein rich nutrition alongside a targetted health benefit, including Digestive Health, Immunity, Skin & Coat, Low Fat and Kitten. From mono protein turkey recipes with added prebiotics to omega rich salmon formulas for skin support, CORE Boost brings clear solution based signposting to shelf. The range also introduces a new texture within the CORE portfolio, helping drive trial, repeat purchase and premium trade up in a fast growing segment.

Entering a new category with Cat Treats with Benefits

For the first time, Wellness CORE enters the cat treats category with five benefit led recipes covering Digestion, Immunity, Skin & Coat, Dental and Kitten. With treats one of the fastest growing categories in cat, CORE's functional approach adds purpose beyond indulgence. Wellness CORE treats combine a crunchy outer shell with a creamy centre, a format cats love. The Dental variant uses a crispy, airy shape with added kelp to to support oral health through mechanical abrasion and plaque reduction. Treats also act as an accessible entry point to the brand, supporting trial and conversion into CORE's wider cat portfolio.

Built to Drive Incremental Growth

This launch delivers a compelling mix of premium credentials, benefit led differentiation and strong commercial logic. It expands CORE's off across life stages, format and category, creating multiple opportunities for incremental sales. Clear health benefits, competitive commercials and trusted CORE quality credentials help simplify shopper choice, support premiumisation and drive rate of sale, while the addition of treats strengthens basket building and cross category purchasing. Retailers will also benefit from launch offers, POS support and tailored launch packages, designed to maximise visibility and impact instore

Buy Now

Wellness CORE Cat Boost Kitten Chicken with Salmon 85g

SKU: 274094 Packsize: Cse 14

RRP £1.49

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Wellness CORE Cat Boost Low Fat Chicken with Tuna 85g

SKU: 274092 Packsize: Cse 14

RRP £1.49

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Wellness CORE Cat Boost Digestive Health Turkey 85g

SKU: 274090 Packsize: Cse 14

RRP £1.49

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Wellness CORE Cat Purely Pate Kitten Chicken with Salmon 85g

SKU: 274089 Packsize: Cse 24

RRP £1.45

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Wellness CORE Cat Boost Skin & Coat Chicken with Salmon 85g

SKU: 274093 Packsize: Cse 14

RRP £1.49

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Wellness CORE Cat Boost Immunity Chicken with Turkey 85g

SKU: 274091 Packsize: Cse 14

RRP £1.49

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Wellness CORE Cat Treats Skin & Coat Chicken with Salmon 50g

SKU: 274097 Packsize: Cse 12

RRP £2.49

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Wellness CORE Cat Treats Immunity Chicken with Duck 50g

SKU: 274096 Packsize: Cse 12

RRP £2.49

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Wellness CORE Cat Treats Digestive Health Turkey 50g

SKU: 274095 Packsize: Cse 12

RRP £2.49

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Wellness CORE Cat Dental Treats Chicken 50g

SKU: 274099 Packsize: Cse 12

RRP £2.49

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Published on 16th Jun 2026