Pawstrong: Serious Supplements for Playful Pets

Introducing Pawstrong™

What is Pawstrong™?

Pawstrong™ is a premium range of six targeted, science-backed soft chew supplements for dogs. Made in the UK using fish and plant based ingredients, the range supports joints, digestion, skin and coat, calming, senior wellbeing and everyday health.

Why supplements?

Even when dogs are fed a complete and balanced diet, their individual needs can change according to age, breed, lifestyle and specific health concerns. Pawstrong™ provides targeted levels of carefully selected vitamins, minerals and nutrients to support areas such as joint mobility, digestive health, skin and coat conditions, calm behaviour, immunity and general vitality.

Pawstrong™ allows owners to take a proactive approach to their dog's long-term wellbeing without changing their preferred food. Whether a dog eats dry, wet, raw or home-prepared meals, Pawstrong can be added easily to provie consistent, targeted daily support.

Why Soft Chew Supplements?

• A category in growth and a great opportunity

• Pet humanisation - pet parents apply human wellness trends to their pets.

• 85% of global consumers agree that proper nutrition and supplements are just as important for pets as they are for humans.

• Soft chews -highly palatable, easy to administer with powerful health benefits.

• No pills, powders, or hiding in food required - easy stress-free supplementation.

• Tasty and mess-free.

• Pet owners increasingly seek preventative measures to protect their pet's long-term health.

• Increased awareness about pet health drives demand - more and more pet parents are buying supplements.

Our Ingredients

Pawstrong supplements contain Incromega™ Fish Oil.

• Incromega™ is a high-quality, concentrated fish oil rich in omega-3 fatty acids, EPA and DHA.

• Incromega™ fish oil helps promote healthy skin and coat, joint function, heart health and cognitive performance in pets.

Each Pawstrong supplement contains its own stand out ingredients designed to support the function of the product.

• Skin & coat - Spirulina

• Multi-vitamins & minerals - iron and zinc

• Joints & mobility - Phytodroitin®

• Gut & immune - EpiCor®

• Senior support - Turkey tail mushrooms

• Calming & Anxiety - L-Tryptophan & chamomile

Supplements vs Functional Treats

Functional Treats

• Primary purpose - a reward, designed to be tasty.

• Formulation - palatability first.

• Feeding guide - given freely, in a quantity the dog or owner decides.

• Beneficial extra in ingredient list - added in a supporting role.

• Ingredients - often in small quantities.

• Treat is the primary job - health benefit is a marketing hook.

Supplements

• Primary purpose - specific nutritional/therapeutic goal - targeted health support.

• Formulation - efficacy first, palatability second. Have defined active ingredients at inclusion levels which will have meaningful effect.

• Feeding guide - precise feeding amount based on dog's weight. Needs to be fed consistently, every day as part of a routine.

• Ingredients - specific and quantified per chew.

The Pawstrong™ Range

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Pawstrong Calming & Anxiety Supplement for Dogs 360g

SKU: 274680 Packsize: Single

RRP £35.00

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Pawstrong Senior Support Supplement for Dogs 360g

SKU: 274683 Packsize: Single

RRP £35.00

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Pawstrong Multi-Vitamins & Minerals Supplement for Dogs 360g

SKU: 274684 Packsize: Single

RRP £35.00

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Pawstrong Skin & Coat Supplement for Dogs 360g

SKU: 274682 Packsize: Single

RRP £35.00

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Pawstrong Joints & Mobility Supplement for Dogs 360g

SKU: 274681 Packsize: Single

RRP £35.00

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Pawstrong Gut & Immune Supplement for Dogs 360g

SKU: 274679 Packsize: Single

RRP £35.00

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Pawstrong Skin & Coat Supplement for Dogs 180g

SKU: 274676 Packsize: Single

RRP £22.00

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Pawstrong Calming & Anxiety Supplement for Dogs 180g

SKU: 274674 Packsize: Single

RRP £22.00

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Pawstrong Senior Support Supplement for Dogs 180g

SKU: 274677 Packsize: Single

RRP £22.00

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Pawstrong Joints & Mobility Supplement for Dogs180g

SKU: 274675 Packsize: Single

RRP £22.00

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Pawstrong Gut & Immune Supplement for Dogs 180g

SKU: 274673 Packsize: Single

RRP £22.00

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Pawstrong Multi-Vitamins & Minerals Supplement for Dogs 180g

SKU: 274678 Packsize: Single

RRP £22.00

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Published on 13th Oct 2026