WINNER - Must-Stock Product of the Year

 

 

We're excited to share that our Pawtential Collagen Chew has been recognised as the “Must Stock Product of the Year 2026” by the Pet Product Marketing Award!

 

Due to exceptional demand, we are taking steps to carefully manage stock availability and ensure we can continue to support you effectively. As a result, we have decided to restrict ordering to help us manage supply, availability and customer expectation.

 

What does this mean for you?

 

If you have previously ordered Pawtential Collagen Chews, you should still be able to place your order online as usual.  If you experience any issues, please contact us and we will work to resolve this as quickly as possible.

 

If you are you new to Pawtential, you will not be able to order via the website, BUT you can order directly through your Pedigree Representative. Please contact your Business Development Manager or Telephone Account Manager, and they will be happy to help you with your requirements. If you are unsure who to contact, our customers services team will be happy to advise.

 

 

Why stock Pawtential?

 

• RRPs from £0.99 to £2.69, making them an easy add-on purchase

• Available in four sizes (XS, S, M & L), so there's an option for every dog

• Available in four delicious flavours to encourage repeat purchases.

• Awarded "Must-Stock Product of the Year" at the PPM Awards 2026

• Made with collagen to help support healthy teeth and gums

 

 

 

 

Thank you for your continued partnership and support as we work to bring Pawtential to even more customers and their dogs. We’re thrilled by the success of Pawtential and look forward to continuing to grow together.