The Pedigree Guide to Summer Beach Day Essentials!

Make Every Summer Trip Count: Create a Doggy Beach Day Display That Boosts Sales

As the summer heat drives pet owners to coastal spots and local waterways, a "Doggy Beach Day" display is a massive revenue opportunity for independent pet shops. Beach-bound owners are highly likely to pick up last-minute safety and play items if they are bundled together.

In this guide, we'll show you what to stock, how to merchandise it, and simple ways to increase your average basket value throughout the summer.

Build the Ultimate Doggy Beach Day Display

Hydration & Travel Accessories

When dogs drink seawater, the high salt content causes rapid dehydration and stomach upset. Parents need portable, clean hydration solutions.

All For Paws Chill Out Silicone Chill Bottle

SKU: 268368 Packsize: Single

RRP £24.99

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Henry Wag Water Bottle with Leaf Bowl Blue

SKU: 269914 Packsize: Single

RRP £13.99

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Pawise 2 IN 1 Drinking Bottle

SKU: 268980 Packsize: Single

RRP £5.99

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KONG H2O Duo Drinker 910ml

SKU: 273733 Packsize: Single

RRP £29.95

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KONG H2O Trek & Treat 295ml

SKU: 273732 Packsize: Single

RRP £22.95

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KONG H2O Duo Day Trek 910ml

SKU: 273734 Packsize: Single

RRP £39.95

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Water Safety

Not every dog is a confident swimmer, and tides, currents and open water can catch owners by surprise.

Offer lightweight, high-visibility dog life jackets with grab handles. Stock a clear size run from XS to XL, as owners prefer to bring their dogs in-store to fit th

Hurtta Lifesaver Eco Peacock 10-15kg

SKU: 268487 Packsize: Single

RRP £64.99

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Hurtta Lifesaver Eco Peacock 5-10kg

SKU: 268486 Packsize: Single

RRP £59.99

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Hurtta Lifesaver Eco Peacock 20-30kg

SKU: 268489 Packsize: Single

RRP £84.99

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Hurtta Lifesaver Eco Peacock 15-20kg

SKU: 268488 Packsize: Single

RRP £74.99

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Hurtta Lifesaver Eco Peacock 30-40kg

SKU: 268490 Packsize: Single

RRP £89.99

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Water Ready & Sandy Play Toys

Standard tennis balls become waterlogged, heavy, and trap abrasive sand that can wear down a dog's teeth.

Stock floating rubber toys, bright orange or neon yellow fetch toys, and water-friendly retrieval toys. Highly visible colours make toys easier to spot in waves or long grass.

Chuckit! Amphibious Balls 3 Pack

SKU: 263767 Packsize: Single

RRP £12.99

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Chuckit! Paraflight Large

SKU: 266456 Packsize: Single

RRP £14.99

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Sportspet High Bounce (60mm) Smoothie (dcse24)

SKU: 267067 Packsize: DCse

RRP £4.00

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KONG (Cool) Aqua On Rope Medium

SKU: 37222 Packsize: Single

RRP £10.49

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Chuckit! Amphibious Zipflight Medium 21cm

SKU: 39543 Packsize: Single

RRP £15.99

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Chuckit! Amphibious Bumper Medium 23cm

SKU: 39552 Packsize: Single

RRP £12.99

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Sportspet High Bounce (60mm) Smoothie 3 Pack

SKU: 266766 Packsize: Single

RRP £12.00

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Coastal Walk Essentials

Even on off-leash beaches, strong tides or wildlife mean owners frequently need to secure their dogs while still giving them room to explore.

Must stocks:

5-metre and 10-metre webbed long lines.

Waterproof/odourproof collars like Biothane that won't hold damp sea smells

Extra large, ultra-exorbant microfibre towels.

Sotnos Brights Tech Collar TE M 28-36cm

SKU: 263633 Packsize: Single

RRP £9.95

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Henry Wag Microfibre Towel Large 150 X 100cm

SKU: 265723 Packsize: Single

RRP £19.99

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Hurtta Mudventure Overall ECO Peacock 50M

SKU: 267235 Packsize: Single

RRP £99.99

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Hurtta Cooling Wrap Aquamarine 40-50cm

SKU: 934014 Packsize: Single

RRP £39.99

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HugglePets All Weather Snappy Collar & Lead Set Ocean Medium 35-40cm

SKU: 273729 Packsize: Single

RRP £27.99

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HugglePets All Weather Snappy Collar & Lead Set Mint Large 40-45cm

SKU: 273730 Packsize: Single

RRP £27.99

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Three Ways to Maximise In-Store Sales

Create a Dedicated Beach Day Display

Rather than scattering products throughout your store, bring everything together on a dedicated FSDU or a high-footfall end display.

Use eye-catching signage such as:

Heading to the Coast? Grab your Doggy Beach Day Essentials!

Sell Ready-to-Go Beach Bundles

Take the hassle out of packing by creating pre-made beach bundles.

A simple bundle would include:

• Travel water bottle

• Collapsible bowl

• Floating toy

• Dog sun cream

• Premium poop bags

Merchandise Complementary Products Together

Encourage customers to buy complete solutions rather than individual products.

For example:

• Travel bottle + hydration supplement

• Floating toy + microfibre towel

• Life jacket + waterproof lead

• Long line + waterproof collar

Published on 15th Jul 2026