Category Spotlight: Be Safe, Be Seen

As the days get shorter and the nights draw in, now is the perfect time to help your customers prepare for darker mornings and evenings.

For pet owners, visibility is key - not just for their pets, but for themselves too. Whether it’s an early-morning dog walk, an evening stroll after work or a weekend adventure, the right accessories can help pets and their owners feel more visible when out and about.

Light up their Walks

Encourage customers to think about visibility from both sides of the lead. Key products to stock and merchandise together include:

• LED and illuminated collars are an easy way to make dogs more noticeable in low-light conditions.
• Safety lights and clip-on LEDs are compact options that can be attached to collars, harnesses, leads or clothing.
• Reflective collars, leads and harnesses designed to catch the light and help pets stand out.
• High-visibility accessories from reflective jackets and coats to brightly coloured walking gear.
• Visibility for pet parents wearable lights and reflective accessories can help owners stay visible too.

Chuckit! Max Glow Ultra Fetch Stick 28cm

Make Fetch Happen day or night with the Chuckit! Max Glow Ultra Fetch Stick. Made from photoluminescent material that is both chemically and biologically inert, this dog fetch toy glows in the dark and recharges under any bright light source.

For long lasting play, the Max Glow Ultra Fetch Stick is made from high-quality, durable rubber that is gentle on the dog's mouth when they retrieve the stick, yet durable enough to hold up to gentle chewing.

Product code: 267221

RRP: £14.99

Trade Price: was £8.33 / Now £5.58

Margin: was £4.16 / Now £6.91

Shop the Picks

Hurtta Weekend Warrior Harness Peacock 80-100cm

SKU: 266556 Packsize: Single

RRP £49.99

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Hurtta Casual Reflective Leash Eco Ruby 180cm*20mm

SKU: 268411 Packsize: Single

RRP £25.99

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Flexi Neon Reflective Small Black & Neon Tape 5m

SKU: 60019 Packsize: Single

RRP £20.99

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Animal Instincts Flashing Safety USB Flash Reflective Vest Yellow M

SKU: 265556 Packsize: Single

RRP £22.99

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Chuckit! Air Glow Fetch Ball Medium

SKU: 272757 Packsize: Single

RRP £9.99

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Animal Instincts Flashing & Reflective Bandana Orange/Yellow S/M

SKU: 266534 Packsize: Single

RRP £13.99

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Chuckit! Max Glow Ultra Fetch Stick 28cm

SKU: 267221 Packsize: Single

RRP £14.99

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Ancol Cat Collar Reflective Silver

SKU: 322542 Packsize: Single

RRP £3.99

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Hurtta Mudventure Reflective Coat Turmeric 40

SKU: 934520 Packsize: Single

RRP £76.99

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Published on 1st Sep 2026