Published on 11th Aug 2026
A new collection of sustainable dog toys is making a splash at Pedigree Wholesale this summer, and independent pet retailers could even get the chance to name an Animal Instincts character!
The new Animal Instincts Sustainables: Sea Life collection is arriving this August, bringing ocean-insptired fun and sustainable playtime to independet pet retailers across the UK.
Available exclusively from Pedigree Wholesale, the new collection features a selection of colourful marine-themed dog toys made using recycled bottles, combining engaging character designs with the quality and value retailers have come to expect from Animal Instincts.
Sustainable Dog Toys inspired by the Ocean
Building on the success of the Animal Instincts Sustainables range, Sea Life offers retailers another eye-catching way to tap into consumer interest in products made with environmental considerations in mind.
Inspired by fascinating creatures from beneath the waves, the collection has been designed to deliver interactive play while bringing plenty of character and personality to pet shop displays.
The bright marine theme also makes Sea Life ideal for creating an engaging summer dog display, giving retailers an opportunity to refresh their dog toy ranges for the season.
Make Waves and Name a Sea Life Character!
To celebrate the launch, Pedigree Wholesale is giving specialist pet retailers the chance to leave their mark on the Animal Instincts brand.
Simply place an order for the new Animal Instincts Sustainables: Sea Life range in the promotional period 12th August to 12th September and you'll automatically be entered into our exclusive retailer competitoin.
The retailer placing the largest qualifying order will win the opportunity to name an Animal Instincts Sustainables: Sea Life character.
Your proposed name could be inspired by your pet shop, your local community, a beloved pet or simply your own creativity - giving you the chance to become part of the Animal Instincts story!*
*The winning retailer will have the opportunity to submit a proposed name for an Animal Instincts Sustainables character. Final approval of any character name remains at the sole discretion of Pedigree Wholesale to ensure it meets brand, leagal and commercial requirements.
A Fresh Addition to Your Dog Toy Range
The new Sea Life collection is a strong addition to the Animal Instincts Sustailables portfolio, combining fun designs, recycled materials and retailer-friendly value.
Order Animal Instincts Sustainables: Sea Life
Whether you're looking to expand your sustainable dog toy range, create a seasonal summer display or introduce something new to your customers, Sea Life provides a fresh opportunity to make a splash in-store.
Order the new Animal Instincts Sustainables: Sea Life collection from Pedigree Wholesale today and you could be the retailer who gets to name an Animal Instincts character.
